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Philips tries to block ad-blocking |
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Written by samulib
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Thursday, 20 April 2006 |
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 According to reghardware.co.uk, Philips is attempting to patent a technique that would prevent viewers from skipping through ads embedded within recorded programmes or even channel surfing during broadcast ad breaks - or force viewers to pay some cash if they want to avoid the ads. Nice job Philips.
"A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed," Philips' potential patent states.
Philips' application - spotted by New Scientist magazine - was originally filed in December 2003 but only recently made available online. The filing outlines how digital flags would be transmitted with the adverts - a TV, PVR, DVD recorder or other receiver would detect the flag and ensure the ads are shown no matter what.
Source: reghardware.co.uk |
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Last Updated ( Thursday, 20 April 2006 )
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