The Finnish mobile phone leader is making a late market entry into the digital content sales. While Nokia is years behind iTunes and others, the do have near 40% market share in mobile phones which gives them plenty of customer base to push their new services for. Today however Nokia's new strategy suffered a setback, as Warner Music pulled their music catalog from the Nokia Music Store. Warner's main concern are the potential illegal downloads from Nokia's new service web site MOSH - MObilize and SHare. Most likely the issues is a resolvable matter of negotiations in between Nokia and Warner, as it would seem crazy if Warner would like to deliberately miss the market potential of Nokia's huge customer base. Overall it will be very interesting to see how does Nokia succeed in their penetration to the Internet markets. The new market required plenty of flexibility, proactivity and reactivity from the corporation - on the other hand in the past Nokia has already been able to change from forestry to rubber industry to consumer electronics and then grow into a mobile technology leader...

"We think we have done a lot to ensure that content owners' rights are not abused," Tuutti said. "We are hoping to reach agreement with Warner."

Nokia is the first handset maker to move strongly into the content space with services like Mosh, where more than 6 million people have downloaded audio or video files, programmes or documents.

Tuutti said Nokia's Mosh uses "fingerprint" technology from U.S. firm Audible Magic, which scans and checks the files before they are downloaded to the site. Similar software is used by many other large Internet service providers.

Source: Informationweek.com