Traxdata, a leading brand of flash and optical media storage products, has today announced the availability of its first Blu-ray rewritable (BD-RE) Disc. The single layer disc can store a huge 25GB of any form of digital data including photos, music, computer games, video or documents, enabling users to easily store and categorise all their data.

Due to the vast storage capacity necessary to support HD quality video, Blu-ray media is the perfect medium to support the highest quality HD video available today (up to 1920 x 1080 at 40Mbit/sec). When played-back with a Blu-ray Disc player the media provides image sharpness, digital surround sound, improved contrast and vivid colours for a superior cinema quality viewing experience.

For various other digital data such as music, documents and images the Blu-ray format simply allows users to vastly increase the amount they can store on the one disc. Through utilising the massive storage capacity and its rewrite function, a 25GB Blu-ray Disc can offer the functionality of a large removable hard disk drive. This provides greater sales opportunities through the smaller business and home office channels as an alternative high capacity storage solution.

Guido Liber, sales and marketing director at Traxdata, said: "This is the latest addition to our recordable media range and the first Blu-ray product available from Traxdata. It is important for us to remain at the forefront of media technologies in Europe and with the steady introduction of next generation media players such as the Playstation 3 from Sony, we are beginning to experience the consumer demand for the accompanying media."

Source: Traxdata Press Announcement