Their opponent the Blu-ray camp has previously made several statements about the success of their format. Their claims have been backed by PlayStation 3 sales and some success of selling Blu-ray movies. Now the HD DVD party boast that they have a 60% market share in set-top players sold. This is hardly surprising, as their press releases seems to about about dedicated players which rules out PS3. On the other hand HD DVD/Toshiba were first market, and their (Toshiba's PC based players) are cheaper. Not much to cheer about after all?

Overall high definition sales hit a record last week as well, hitting $5.2 million in actual consumer spending, which was 31% higher than the previous record for the two formats. This highlights the growing consumer appetite for HD content across the board.

Sales of dedicated consumer electronics players are a critical indicator in the adoption of the high definition formats, given the high attach rates to these players. With the successive price drops by Toshiba, weekly player sales doubled in April when the price dropped from $499 to $399, doubled again during the first week of the latest promotion in late May, and increased again last week.

Source: Press release / Yahoo! Finance